Marketing management, 13th edition
CONTENTS: Part 1 Understanding marketing management Part 2 Capturing marketing insights Part 3 Connecting with customers Part 4 Building strong brands Part 5 Shaping the market offerings Pa…
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Manajemen penjualan, edisi 3
DAFTAR ISI Bagian I : Manajemen Penjualan dalam Tinjauan Bab 1 Penjualan: arti dan kepentingannya Bab 2 Manajemen penjualan dan pemasaran Bagian II : Memahami Pembeli Bab 3 Identifikasi pembel…
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