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Business communication: building critical skills, 4th edition

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Daftar isi:

Unit 1 Building Blocks for Effective Messages

1. Business Communication, Management, and Success
2. Adapting Your Message to Your Audience
3. Communicating Across Cultures
4. Planning, Writing, and Revising
5. Designing Documents, Slides, and Screens

Unit 2 Creating Goodwill

6. You-Attitude
7. Positive Emphasis
8. Reader Benefits

Unit 3 Letters, Memos, and E-Mail Messages
9. Formats for Letters and Memos
10. Informative and Positive Messages
11. Negative Messages
12. Persuasive Messages
13. E-Mail Messages

Unit 4 Polishing Your Writing

14. Editing for Grammar and Punctuation
15. Choosing the Right Word
16. Revising Sentences and Paragraphs

Unit 5 Interpersonal Communication

17. Listening
18. Working and Writing in Teams
19. Planning, Conducting, and Recording Meetings
20. Making Oral Presentations

Unit 6 Research, Reports, and Visuals

21. Proposals and Progress Reports
22. Finding, Analyzing, and Documenting Information
23. Short Reports
24. Long Reports
25. Using Visuals

Unit 7 Job Hunting

26. Researching Jobs
27. Résumés
28. Job Application Letters
29. Job Interviews
30. Follow-Up Letters and Calls and Job Offers

BOOK REVIEW:

A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job.

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Availability

200212

658.45 LOC b

My Library

Available

Detail Information

Series Title

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Call Number

658.45 LOC b

Publisher

McGraw Hill Higher Education : USA., 2009

Collation

xxviii, 576 hlm.; 27 cm

Language

English

ISBN/ISSN

978-0-07-128024-2

Classification

658.45

Content Type

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Media Type

-

Carrier Type

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Edition

Edisi 4

Subject(s)

BUSINESS COMMUNICATION

Specific Detail Info

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Statement of Responsibility

Kitty O. Locker

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