Text

Marketing management, 13th edition

---

CONTENTS:

Part 1 Understanding marketing management
Part 2 Capturing marketing insights
Part 3 Connecting with customers
Part 4 Building strong brands
Part 5 Shaping the market offerings
Part 6 Delivering value
Part 7 Communicating value
Part 8 Creating successful long-term growth


BOOK REVIEW:

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. It’s contains of 22 chapters talking about Marketing Management, Business Plan, Managing Communication and others. The thirteenth edition builds on the fundamental strengths of past editions that collectively distinguish it from all other marketing management texts: Managerial Orientation, Analytical Approach, Multidisciplinary Perspective, Universal Applications and Comprehensive and Balanced Coverage. Other features include new concepts, examples, guidelines, and developments as detailed in the following pages.

---

Availability

200213

658.8 KOT m

My Library

Available

Detail Information

Series Title

-

Call Number

658.8 KOT m

Publisher

Pearson Prentice Hall : New Jersey., 2009

Collation

816 hlm : 21,5 x 27 cm

Language

English

ISBN/ISSN

978-0-13-135797-6

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

Edisi 13

Subject(s)

SELLING
MARKETING -- MANAGEMENT

Specific Detail Info

-

Statement of Responsibility

Philip Kotler

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment